About us

JAECOO was born as an adventure brand at the Shanghai International Auto Show in April 2023. Its debut model, the urban and adventure-oriented J7, immediately captured worldwide attention with a powerful aesthetic and innovative technologies under the motto "From Classic, Beyond Classic".

The name JAECOO derives from the German word "Jäger", which signifies always seeking adventure, freedom, and a connection with nature. Ruggedly styled, technologically advanced, and luxurious, our SUVs are designed for those who dare to explore.

With JAECOO you can unleash your adventurous spirit and transform every getaway into an exploration.

JAECOO - From Classic, Beyond Classic.